The transactional SMS are Machine-to-Person in nature and are sent when a transaction is completed.
Machine-to-Person means, these messages are sent automatically after an X event is performed, where X could be any event.
For example, when you purchase an item from the store so at the time of invoice generation you may get a SMS, which informs you about the transaction and the paid amount. Similarly, you may get an SMS from your bank or credit card company about the debit transaction from your account for that particular invoice.
In both the case when an SMS is sent at the time of invoice generation & when the bank sent you an
SMS informing the debit transaction they were triggered automatically by the machine and not sent by any person.
As the name suggests, promotional SMS are meant for marketing purpose. You can send any content through it, e.g., Discount Coupons, Sale invitations, etc. However, there are some restrictions applied to who you can send them to and until what time.
Promotional SMS cannot be sent with a Sender ID (brand name). Instead, they will be sent through a 6-digit code assigned to the telemarketer. Also, promotional bulk SMS can be sent between 8:00 AM to 8:00 PM to non-dnd registered users.
There are substantial penalties for violation of above guidelines. Therefore Ziffy ensures whenever you send any promotional SMS it will adhere to the policies laid down by the Indian government.
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